What the hell is Square Enix doing on Twitch?

Square Enix has a new game it wants to tell everyone about, but it’s not willing to settle for just sending out a press release or trailer. Instead, the publisher is running a bizarre, multi-day Twitch event that’s unlike anything we’ve ever seen before.

The reveal is happening over at a Twitch channel titled Can’t Kill Progress, or Project CKP, which has been running since yesterday, April 6. Rather than featuring a game, like a traditional Twitch feed, this stream has … a man in a room. A very quiet, boring, nondescript room.

Sometimes the man paces around the room. Sometimes he sleeps. As of the time of this writing, he is meditating. See what he’s up to now for yourself below:

Twitch viewers in the chatroom can swap between different cameras in the room. At set intervals, bigger events will happen and viewers are able to vote on how the man reacts. The next of those major events is scheduled for 10 a.m. PT today.

Square Enix has also created an Instagram account that features short clips from the more action-packed moments of the stream. That’s probably the best place to catch up.

So what does it all mean? Square Enix confirmed on Twitter that the reveal is tied to a game “from our Western studio.” Speculation has ranged from the already-confirmed new Hitman game to a new property altogether.

Another rumor has been that this experiment is tied to the announcement of a new Deus Ex — a franchise where the “can’t kill progress” phrase would certainly fit. Square Enix has previously revealed a new engine that could be tied to the next Deus Ex game.

The bottom of the Twitch channel has five “encrypted files” that seem to be tied to the player vote segments of this event. The last of those currently on the schedule will take place tomorrow, April 8, at 8:30 a.m. PT. Hopefully by that time we’ll have a much better idea of just what the hell Square Enix is trying to tell us about with this experiment.