Online porn website YouPorn has made good on its intention to sponsor an eSports team to compete in professional tournaments. The team fortunate enough to win that sponsorship contract, Spain-based Play2Win, has been rechristened Team YP and will take part in this weekend’s Gamergy eSports competition in Madrid.
While Team YP will be playing Dota 2 in this weekend’s Gamergy tournament, the young, five man team — Play2Win was founded in July — also lists games like League of Legends, Call of Duty: Advanced Warfare and Hearthstone: Heroes of Warcraft on its team website.
Play2Win’s sponsorship agreement with YouPorn lasts for six months, according to a release from the company.
“We’re so psyched to finally make our official entry into gaming and eSports,” said Brad Burns, YouPorn vice president, in a statement. “This partnership has been a long time coming, and I believe that with our backing, along with the expertise that each member of Team YP brings to the table on the virtual battlefield, we can succeed in tearing through the competition at this year’s Gamergy event.”
YouPorn signaled its plans to enter the eSports space this summer. After receiving interests from “hundreds” of potential players, the company told Polygon it was close to signing a team in October. Burns said the company would treat its team “like any other sponsor,” with a key difference.
“We’ve got a lot of resources at our disposal,” Burns told Polygon. “As far as what we can offer that other sponsors can’t goes, is exposure. Any player or team that signs with us will not only garner a lot of media attention, but will also be actively promoted to a captive audience of 20 million visitors every day.
“There is no question about it. Being an established adult brand, the stigma surrounding our industry is something we have to deal with all the time. It’s nothing new to us, and we’ve never let it stop us before. If anything, it forces us to explore and be more creative in our marketing efforts than any mainstream companies.”